Live broadcast on July 2nd news Women’s Basketball Asian Cup final, China Women’s Basketball 73-71 Rick Japan, back to the top of Asia.
As of 18:00 tonight, Yang Shuyu has been on the top of the Weibo hot search list.
The media man Fu Zhenghao Wen talked about Yang Shuyu. He wrote: “China won the Asian Cup again after 12 years in women’s basketball. What is more happy is that, in women’s basketball, the girls successfully dragged Japan women’s basketball, the five consecutive champions of the Asian Cup, down the throne, fulfilling the oath that coaches and players have been thinking about in the past 12 years. At this time, there is no doubt about the enthusiasm of the whole country to celebrate and the carnival. However, many fans found that Yang Shuyu, who didn’t play for a minute in this game, rushed to Weibo to search first after the game. She herself seemed to be frightened by this situation and wrote “begging for mercy: ‘Hot search let me go. ‘”
“Objectively speaking, the commercial value, attention and influence of women’s sports in China women’s basketball and even around the world have not been proportional to the performance for a long time. While achieving excellent results, it is good for women’s basketball girls to search more. At a time when fan economy is popular, the commercial value of women’s basketball girls needs to be reflected by hot searches.”
“In recent years, the circle of sports rice has become an industry phenomenon. For this reason, the Chinese Olympic Committee has issued a document calling on all athletes to resolutely put an end to the spread of the chaos of” rice circle “to the sports field. As a practitioner of sports industry for many years, I not only do not oppose this trend, but think it is a good thing. The breaking-circle spread of sports stars is beneficial to the development and growth of China’s sports industry from a long-term perspective, it is conducive to cultivating the brand’s enthusiasm for sports marketing, but everything is appropriate.”
“Yang Shuyu didn’t play in this game but was sent to the hot search first. She herself begged for mercy and let the hot search go. Undoubtedly, there was some embarrassment and discomfort about it. At this time, no matter the brand or the fans are pushing Yang Shuyu so hard, they are all kind-hearted to do bad things, and even rudely say that Yang Shuyu is overconsuming. Once the label of red athletes who are covered with quilt is not a good thing at this stage, it is not particularly helpful to Yang Shuyu’s long-term development and reputation in the industry, it may even cover up and obliterate her own efforts and achievements in competitive sports.”
“In fact, not only Yang Shu gave one person a hot search: Some people went on the hot search because of personal endorsement brand exposure needs, some cooperated with national team sponsors for commercial promotion, and some enthusiastic fans paid their own money to strongly support, some teams took the opportunity to plus-sized public relations efforts in order to restore their reputation and commercial appeal so as to regain the favor of the brand. No matter who drives hot search by brands, teams, and fans, it is understandable and even should be treated with understanding and goodwill. After all, this kind of opportunity is not much for women’s basketball girls, this kind of circle breaking effect can only be achieved when playing good results.”
